16th July 2025
Year-Round Benefits Communication Is the Next Big Shift – Are You Ready?
Let’s be honest, open enrollment gets most of the attention. But if your benefits communication strategy starts and stops there, you’re missing out on one of HR’s most powerful tools: timing.
Employees don’t wait until OE to have questions. They get married. They have babies. They hit deductibles. They come back from leave. And too often, they hear nothing.
That silence creates confusion. And confusion leads to:
- Missed preventive care
- Lost coverage
- Higher call volumes
- Lower satisfaction
It’s not about adding more tools. It’s about using what you already have—better.
You likely have the building blocks in place: SMS, emails, alerts, even eligibility-based triggers. But if those tools sit idle most of the year, they aren’t driving value, for you or your employees.
Here’s the shift:
Integrated, in-the-moment messaging that supports employees throughout the year.
- Personalized enrollment nudges for new hires
- Real-time alerts when benefit milestones are reached
- Timely updates when plans change
It’s not more noise. It’s meaningful communication, right when it’s needed.
Upcoming Webinar: “You Have the Tools – Now Use Them: Turning Communication into a Benefits Powerhouse”
Join us to explore:
- How to break down silos and reduce messaging fatigue
- What it looks like to activate tools year-round – not just in Open Enrollment season
- How real HR teams are delivering smarter, more effective communication
- Simple steps to align your people, processes, and platforms
Register Now — and learn how to make your benefits communication clearer, faster, and more valuable – all year long.
