The Sweet Sounds of Harmony: Building an Inspiring Workplace

Jordan Applegate, VP of Talent Acquisition & HRBP at Sweetwater, shares how music and people strategy come together in “The Sweet Sounds of Harmony.” At PeopleFirst Summit ’25, Jordan explains how Sweetwater Sound built a culture rooted in five core imperatives and a holistic wellbeing strategy. By uniting purpose, culture, and care, Sweetwater has created a workplace where individuals feel valued, supported, and empowered to thrive. Jordan illustrates how a culture built on harmony allows individual talents to shine while contributing to a collective performance. This session offers practical inspiration for leaders seeking to blend values and wellbeing into daily operations. Watch on-demand to hear how Sweetwater created a people-first employee experience as inspiring as the music they make.