21st November 2023
On-demand video: What can EX learn from CX? | Lance Haun
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This talk was part of The Workplace Inspirathon. A 24 hour non-stop virtual journey through Australasia, Asia, EMEA and North America bringing exclusive insight, information and inspiration to inject into your workplace strategies.
Speaker: Lance Haun, Vice President, Market Insight at The Starr Conspiracy
Title of talk: What can EX learn from CX? Creating a unified experience from employer brand through employee success
The best consumer brands are masters of experience. They define who they are, how they’ll behave in the market, and act consistently in all experiences that consumers have with them. That work starts from before a future customer is explicitly aware of the company to well past the time they make their last purchase. The same should be true for great employer brands. To create an experience that bridges the journey from before a person is even a candidate to being an employee (and beyond), it starts with creating an EX
