30th June 2020
Employer brands will need drastic change in response to the Covid-19
As most countries reach the point of Covid-19 recovery, many organisations will have to reflect on actions they have taken during the pandemic and strongly consider where there employer brand stands.
During a round-table discussion presented by Blackbridge Communications, these questions were considered as well as possible ways certain brands can recover from the turmoil arising from Covid-19.
From the Article:
How employers have treated their staff during the Covid-19 crisis will be the ‘acid test’ for candidates considering whether to join their organisations and will be a major factor in how they reposition their employer brand.
This was one of the key messages from a round-table discussion last week looking at the ‘legacy of the lockdown’, hosted by people communications agency Blackbridge Communications, in which employer branding and recruitment professionals predicted a “seismic shift” in how organisations present themselves to candidates as they recover from the crisis.
Since the coronavirus pandemic took hold employers in a multitude of sectors have had to make tough decisions about business continuity and cost control. Redundancies, pay cuts and lengthy furlough periods are the reality for many, and candidates and customers are likely to remember these decisions and how they were taken for some time.
You can watch the recording in full online: The Legacy of Lockdown: What will employer branding look like post-crisis?
Make sure to explore Inspiring Workplace’s other content and insights about Covid-19 & employer brand.