Burson - Inspiring Workplaces

Burson (prev. BCW)

Burson (prev. BCW) is the global communications agency built to move people. Burson partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Burson uses earned media, paid media, creative technology, data, AI and an expanding suite of innovative capabilities to move people with power and precision to move its clients forward. Burson is part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

On January 25th, WPP announced it would merge its two largest communications agencies, BCW and Hill & Knowlton, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation. Burson will be operational as of July 1, 2024.

Organisation size: Large (500 – 4999)
Sector: Professional Services
Website: https://www.bursonglobal.com/

2024 Accolades

Submission highlights

This year’s strongest elements as indicated by our independent judges.

Purpose & Culture
Leadership
Wellbeing

Comment from the judges

A really integrated approach to creating an inspiring workplace which feels authentic to the company’s values – great to see. I commend the way you are bringing in different ways of thinking and active listening at a leadership level with a focus on mindfulness, and can see how the rest of the organisation is benefitting from this with very strong engagement results.